Growing Naturals' Rice Protein was recently featured on KABC's segment on Pea and Rice proteins David Janow, cofounder of the World Rice Alliance, discussed the benefits of Rice Protein: "That complete protein source was equal to that of a whey protein isolate. So it is a complete protein source, provides all the necessary nutrition in the right amounts, and the body can absorb it equally throughout the day." For the complete segment, see below: