FOR MUSCLE GROWTH & REPAIR(Culver City, CA, July 31, 2013) — The findings of a double blind study showed for the first time that plant-based rice protein has identical benefits to dairy-based whey protein. The study used Growing Naturals’ Organic Rice Protein made with Axiom Food’s Oryzatein®, with a controlled population of bodybuilders and measured how they built muscle and experienced rates of repair and soreness. The study was published by the Nutrition Journal (6/19/13) and acknowledged by sports nutrition experts at the International Society of Sports Nutrition’s 10th Annual Conference (6/14-15/13) and the Nutrition and Exercise Summit (7/10-13/13). Oryzatein® was chosen for the study for its unique qualities, foremost being the hexane-free fractioning process used to isolate protein from organic brown rice. The paper of the study in the Nutrition Journal was so well received, it was awarded the status of #1 most “highly accessed.”“Previously, studies have shown that animal-derived protein had a different effect on muscle growth than plant-based protein such as soy,” said Dr. Jaeger. “This has changed. We found that rice protein isolate administration post resistance exercise decreases fat-mass and increases lean body mass, muscle hypertrophy, power and strength comparable to whey protein isolate.”Dr. Jaeger and his co-author, Dr. Jacob Wilson (University of Tampa, Department of Health Sciences and Human Performance), used 24 healthy, college-aged, resistance-trained participants who consumed 48g of rice or whey protein isolate immediately following training for 8 weeks.
David Janow, CEO, Axiom Foods, Inc., creator, Oryzatein®, said. “Whey protein has been the gold standard of the fitness industry, but intolerance to lactose affects nearly 70% of the world’s population; as such this study will make a huge impact.”
Axiom Foods is the world’s first, largest, and most innovative source for allergen-friendly, hexane-free organic brown rice ingredients and known for their natural and proprietary methodologies for extracting fractions of organic brown rice and other plant proteins such as pea, sacha inchi, hemp and other superfoods. Their signature Oryzatein® is the only brown rice protein of its kind and other products include fibers, syrup solids, milks, flavor enhancers, extrusions, and meat analog fractions.